Winning Global Markets: Export Marketing for SMEs

21 May 2026, Wednesday | 9.00 am – 5.00 pm | Dorsett Grand Subang

[HRD Corp Claimable Course]

Introduction

Malaysian SMEs are increasingly looking beyond domestic borders to drive growth, diversify risk, and capture higher‑value opportunities in global markets. However, many struggle with where to start, how to choose promising markets, and how to design practical, affordable export marketing strategies that work in different cultural and regulatory environments.

In this course, participants will gain the knowledge and tools needed to systematically identify attractive foreign markets, position their products or services for international customers, and develop focused export marketing plans that can be implemented with limited resources.

Objectives

This one‑day, hands‑on workshop is designed to equip participants with the knowledge and practical skills to research, select, and win in attractive foreign markets by building a focused export marketing strategy tailored to their company’s capabilities and target segments.

Methodology

Using case‑studies, practical exercises, and interactive discussions, participants will leave with concrete tools and templates they can immediately apply to strengthen their export marketing activities.

Trainer’s Profile

Dr. Leroy Lowe is a former Aerospace Engineering Officer and Project Manager who began his career in the Canadian Airforce. He then worked for Sparton of Canada as Director of Business Development where he recruited and managed a diverse network of agents, distributors and strategic alliance partners in over 20 countries.

Dr. Abdul Kabur Ibrahim is the Chairman of the Malaysian Institute of Export and International Trade and the Advisor of the Malaysian Exporters Association.

Participation Fee

RM1,188.00 per person – Inclusive of Teabreak, Lunch, Workbook, Certificate of Participation and 8% SST 

HRD Corp Claimable Course – refer to the training brochure for claim details.