Using Foreign Sales Agents, Distributors and Other Market Entry Strategies to Build Export Sales
Malaysian Export Academy (HRD Corp Registered Training Provider) Presents
Programme No.: 10001490514
20 May 2026, Wednesday | 9.00 am – 5.00 pm | Dorsett Grand Subang
[HRD Corp Claimable Course]
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Introduction
In this course, you will gain the knowledge and strategies needed to successfully expand into international markets using sales agents, distributors, and other market entry strategies to help your business build new market share.
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Objectives
You will learn how to find, sign, and effectively collaborate with international sales agents and distributors, gaining invaluable insights and practical techniques to accelerate your business growth abroad.
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Course Outline
- Understanding the various market entry options availableÂ
- Understanding the role of sales agents
- Understanding the circumstances when distributors are needed and the infrastructure they can provide
- Market Entry strategy selection
- Contract negotiation
- Cross-Cultural Communication
- Performance Tracking
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Who Should Attend
All those who are involved in exporting products and service – manufacturers, service providers, CEOs, Export Managers, SME Owners etc.
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Methodology
Lectures, discussions and case studies
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Trainer’s Profile
Dr. Leroy Lowe is a former Aerospace Engineering Officer and Project Manager who began his career in the Canadian Airforce. He then worked for Sparton of Canada as Director of Business Development where he recruited and managed a diverse network of agents, distributors and strategic alliance partners in over 20 countries.
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Participation Fee
RM1,188.00 per person – Inclusive of Teabreak, Lunch, Workbook, Certificate of Participation and 8% SSTÂ
HRD Corp Claimable Course – refer to the training brochure for claim details.
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Registration Details
Organiser:Â Malaysian Export Academy Sdn Bhd (MyCoID: 791613A)
Contact Person:Â Eryna |Â Email:Â eryna.mexa@gmail.com
Payment:Â Kindly make bank transfer payment to Account No: 800 221 0777 of CIMB Bank, payable to Malaysian Export Academy Sdn Bhd.
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