MALAYSIA AFRICA CHAMBER OF COMMERCE & INDUSTRY
in collaboration with
MALAYSIAN EXPORT ACADEMY
HALF-DAY EXECUTIVE SEMINAR
UNLOCKING AFRICA’S BUSINESS POTENTIAL
“Africa Awaits: Unlock High-Growth Markets Before the World Catches On”
20 April 2026 (Monday), 9.00 AM – 2.00 PM
Concorde Hotel, Kuala Lumpur
HRDC Claimable (Training Programme No: 10001489927)
Introduction
Africa is no longer a frontier market—it is rapidly emerging as one of the most dynamic and high-growth regions in the global economy.
With a population exceeding 1.5 billion, a young and expanding workforce, and the implementation of the African Continental Free Trade Area (AfCFTA), Africa is transforming into a single, integrated market of unprecedented scale.
Despite these developments, Malaysian companies remain largely underrepresented, missing out on vast opportunities across sectors such as halal, agribusiness, infrastructure, digital economy, and manufacturing.
This exclusive seminar will provide real-world insights, practical strategies, and market intelligence to help Malaysian businesses successfully enter and expand into African markets including emerging opportunities in West Africa and some selected countries.
Learning Outcomes
By attending this seminar, participants will:
- Identify high-potential African markets, including Nigeria, South Africa, Kenya, Egypt & Somaliland
- Understand high-growth sectors for Malaysian businesses
- Learn proven market entry strategies and partnership models
- Gain insights into AfCFTA and regional trade frameworks
- Understand challenges and how to mitigate risk
- Discover real opportunities from practitioners operating in Africa
- Build valuable business networks and connections
Who Should Attend?
- Business Owners & Entrepreneurs
- CEOs, Managing Directors & Senior Executives
- Exporters & SMEs seeking global expansion
- Logistics & Supply Chain Professionals
- Investors & Trade Professionals
- Government Agencies & Academicians
Programme Schedule
8.30 AM
Registration & Welcome Coffee
9.00 AM
Africa Unlocked: Real-World Insights, Market Opportunities & Emerging Gateways
Professor Dr. Abdul Kabur Ibrahim
10.00 AM
Networking Tea Break
10.30 AM
West Africa Rising: High-Growth Opportunities, Market Realities & Strategic Entry Approaches
Dr. Oury B. Diallo
11.30 AM
Leveraging Regional Trade Agreements: How African Pacts Facilitate Market Entry and Growth for Malaysian Companies
Olawande Olowoyeye
12.30 PM
Question and Answers
01.00 PM
Business Networking Lunch: Connect, Collaborate & Explore Africa
Speakers
Professor Dr. Abdul Kabur Ibrahim
- Founder and Advisor of Malaysia Africa Chamber of Commerce & Industry (MACCI)
- Former Malaysian Trade Commissioner in South Africa
- 40+ years in international trade & Africa markets
Dr. Oury B. Diallo
- Vice President, MACCI
- Founder & GM, Global Intellect Group
- Active across 45 African countries
Olawande Olowoyeye
- Business Manager, International Markets
- Specialist in Malaysia–Africa trade facilitation & partnerships
Participation Fee
RM648 per participant
Fee also includes:
* Includes Lunch, Tea Break, Materials
*8% SST
HRD Corp Claimable Course (subject to approval).
Registration Details
Organiser: Malaysian Export Academy Sdn Bhd (MyCoID: 791613A)
Contact Person: Eryna | Email: eryna.mexa@gmail.com
Payment: Kindly make bank transfer payment to Account No: 800 221 0777 of CIMB Bank, payable to Malaysian Export Academy Sdn Bhd.