INTRODUCTION
This two-day course on “Social Media Marketing and AI Integration” is designed to empower SME marketing teams and business owners with the essential skills and knowledge needed to excel in the ever-evolving digital marketing landscape. The course covers a comprehensive range of topics, from understanding the significance of various social media platforms to leveraging AI tools for enhanced marketing performance. Participants will gain practical insights into creating engaging content, optimizing advertising strategies, and using AI-driven approaches to elevate their marketing efforts. Ethical considerations in AI usage and strategies for building a strong online presence on platforms like Facebook, Instagram, TikTok, and YouTube are also addressed. By the end of this course, participants will be equipped to harness the power of social media and AI to drive business growth and stay ahead in the competitive market.
KEY OUTCOMES
Upon completing this course, participants will:
- Master Social Media Marketing: Understand the significance of various social media platforms and their role in business growth, and gain practical skills in creating engaging content.
- Leverage AI Tools: Familiarize themselves with AI tools for social media marketing, including sentiment analysis, ad targeting, and content personalization, and learn how to integrate them effectively.
- Optimize Advertising Strategies: Explore advanced advertising strategies on platforms like Facebook, Instagram, TikTok, and YouTube, including audience targeting, remarketing, and optimization.
- Harness ChatGPT for Marketing: Learn how to use ChatGPT for content generation, customer engagement, customer support, and lead generation, while adhering to ethical considerations.
- Stay Current with Trends: Stay updated with the latest social media trends and tactics, allowing them to adapt and succeed in the dynamic digital marketing landscape.
OBJECTIVES
Throughout the course, participants will work towards the following objectives:
- Gain a solid understanding of the fundamentals of social media marketing and AI integration.
- Develop practical skills in creating and optimizing content for various social media platforms.
- Learn how to effectively use AI tools for sentiment analysis, ad targeting, and content personalization.
- Acquire advanced advertising strategies for platforms like Facebook, Instagram, TikTok, and YouTube.
- Explore the potential of ChatGPT for content generation, customer engagement, support, and lead generation, while adhering to ethical guidelines.
TARGET PARTICIPANT
- Marketer
- Executive
- Those who want to upskill or reskill digital marketing
- Entrepreneur / Business Owner
METHODOLOGY
Interactive classroom lecturing, quiz, practical exercise case studies
Prerequisites: Basic Digital Literacy * Personal Laptop is required during the training session
CONTENT
Module 1: Social Media Marketing
Module 2: AI Tools and Marketing Integration
Module 3: ChatGPT Prompt Language
Module 4: Facebook Marketing
Module 5: Instagram Marketing
Module 6: TikTok Marketing & Video Marketing
Module 7: YouTube Marketing
CERTIFICATE OF PARTICIPATION
