Marketing Halal Products and Services in Indonesia

  • 25-03-2024
  • Dorsett Grand Subang


Directors, Owners, Managers and Executives of MSMEs which are involved in halal products manufacturing, providing of halal services, exporting and others who are interested in becoming halal & shariah Global Entrepreneurs/Technopreneurs



The objective of this Seminar on “Marketing Halal Products and Services in Indonesia – Opportunities and Resolving Challenges” is to provide insights into the dynamic landscape of halal and sharia industry in Indonesia and to highlight the opportunities available for Malaysian halal products manufacturers and service providers. It will also describe the various challenges faced by Malaysian halal exporters in entering the Indonesia market and on how to resolve them.



  1. Highlight Opportunities: Identify and discuss the vast opportunities available in Indonesia’s halal market, emphasizing the growing demand for halal products and services among the country’s predominantly Muslim population.
  2. Understand Challenges:Analyze the key challenges faced by businesses in marketing halal products and services in Indonesia, including regulatory compliance, cultural nuances, and competition.
  3. Provide Strategies:Offer practical strategies and best practices for effectively marketing halal products and services in Indonesia, leveraging market insights, consumer preferences, and regulatory frameworks.
  4. Encourage Collaboration:Encourage collaboration and partnerships between Malaysian and Indonesian businesses to capitalize on the opportunities presented by the halal market and address common challenges collectively.
  5. Promote Sustainability: Advocate for sustainable and ethical practices in halal marketing, emphasizing the importance of integrity, transparency, and social responsibility in building trust and loyalty among consumers.



Attendees of this Seminar can expect to gain the following learning outcomes: 

  1. Comprehensive Understanding:Develop a comprehensive understanding of the halal market landscape in Indonesia, including its size, growth potential, and consumer behavior trends. 
  2. Awareness of Challenges: Gain insights into the challenges and complexities involved in marketing halal products and services in Indonesia, including regulatory requirements, cultural sensitivities, and competitive pressures.
  3. Strategic Insights:Acquire practical strategies and actionable insights for navigating the Indonesian halal market, including product development, branding, distribution, and communication strategies tailored to local preferences and regulations. 
  4. Networking Opportunities:Opportunity to connect with industry peers, experts, and potential collaborators to exchange ideas, share experiences, and explore opportunities for collaboration and partnership in the halal market in Indonesia. 
  5. Enhanced Decision-Making: Empower attendees to make informed decisions and develop effective marketing strategies for promoting halal products and services in Indonesia, based on a deeper understanding of market dynamics, consumer preferences, and regulatory requirements.

Overall, the presentation aims to empower attendees with the knowledge, insights, and resources needed to tap into the vast potential of Indonesia’s halal market while overcoming common challenges and fostering sustainable growth in the long term.



Ahmad Soffian bin Abdul Rahim (Faith Inspired Technopreneur / Halal & Sharia Advocator) is a dynamic and seasoned professional with over 25 years of exemplary experience across diverse sectors. Hailing from Kuala Lumpur, Malaysia, Soffian has made significant strides in Indonesia, where his innovative contributions have left an indelible mark.

Soffian’s journey commenced in the private sector, laying a strong foundation for his seamless transition into the public sector. As an accomplished Administrative and Diplomatic Officer for the Malaysian government, he played pivotal roles across various ministries, gaining invaluable insights into governmental operations. This firsthand experience solidified his role as a trusted advisor and collaborator for foreign enterprises seeking to navigate Indonesia and the broader ASEAN region.

An accomplished entrepreneur since 2011, Soffian has spearheaded ventures spanning industries such as mining, agriculture, IT, renewable energy, telecommunications, and cutting-edge technologies like blockchain and AI. His ventures extend into niche markets, including the halal and sharia ecosystem, reflecting his astute ability to identify and capitalize on emerging trends.

Presently, Soffian holds esteemed positions, including Business Director, Senior Advisor, and Co-founder of PT. Halal Syariah Integrasi, an innovative ecosystem leveraging technology for halal sharia training, certification, and consultation. He also serves as a Senior Advisor for numerous companies involved in import, export, trading, logistics, and IT in Indonesia.


Prof. Dr. Abdul Kabur Ibrahim is the Chairman of the Malaysia Institute of Export and International Trade and the President of the Malaysian Exporters Association. After his graduation from the University of Malaya, he joined the Ministry of International Trade and Industry as a PTD officer and assumed various positions including the Malaysian Trade Commissioner in Belgium and South Africa. While in South Africa, he left the government and opened a consultancy in Johannesburg assisting foreign companies to export, import, and invest in selected African countries.

After his return to Malaysia during the Asian crisis in 2000, he continued his activities in Africa from Malaysia. Under the Malaysian Exporters Association, he has organized and led a few Trade Missions to more than 15 countries included most ASEAN countries, South Korea, Japan, China, Saudi Arabia, South Africa, Madagascar, Ivory Coast, and Senegal. He also set up the Malaysian Export Academy in 2007 which specialises on Export Training, Coaching and Consultancy. To date the academy has trained more than 4,000 trainees on export management and other export related fields.

He has also been very active in the halal industry in Malaysia and some selected countries. He played significant roles in the organizing and managing of the World Halal Forum series, Indonesia Halal Expo for 3 consecutive years, the first Dubai Halal Show, the National Halal Forums, National Halal Excellence Awards and many other Halal related activities. He has also spoken in Halal forums in Malaysia, Australia, UAE, Pakistan and Indonesia.



RM 540.00 per person

(Fee inclusive of lunch, tea breaks, notes, certificate of attendance, 8% SST and also Free individual consultation with the main Speaker)

*Muslim participant will be given one meal voucher during the month of Ramadan

To register, please click

For HRDC-registered companies, we will advise you on the procedures after receiving your registration.

For any inquiries, please WhatsApp to Ms. Fara at 011 3736 5983 or 018 9768520 OR email to

You could also call 03 8066 3107 Cik Shazana or Cik Ashwini

  • Time : 9:00 am - 2:00 pm (Asia/Kuala_Lumpur)

Registration Deadline Expired!!

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