OBJECTIVES
Participants will learn on how business should be promoted according to the Islamic code of conduct and ethics. To educate participants on HALAL as a lifestyle as Malaysia is the leading country in advocating HALAL Marketing.
LEARNING OUTCOMES
- To create and analyses new or existing brand status
- To establish the HALAL at its Functional Values through a process-based framework.
- Optimizing key important Halal Marketing Goals.
- To discuss the futuristic Halal Marketing initiatives and its implementation processes.
- To realign the thought-process on Halal Management and establish the modern marketing mindset.
- To also foster the Halal Marketing mentality by instilling the lifestyle spirit within the participants through empowering the corporate culture and brand values.
- This training also will allow participants to take ownership towards the Halal Marketing reputation and act as the in-house ambassadors professionally.
- To enable participants to have a good Halal brand direction through their marketing plans.
TARGET PARTICIPANT
Marketers and Professional
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METHODOLOGY
Remote online learning – presentation, group activities, case studies & practical
PRE-REQUISITE
- Good Internet / wifi connectivity
- Laptop / handphone with audio/visual
- Virtual platform – ZOOM
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CONTENT
- Optimizing the HALAL Digital Landscape
- Halal Brand DNA
- The HALAL Marketing Strategy
- HALAL Consumer Approach
- HALAL Entrepreneurship