OBJECTIVES
Participants will understand how email marketing can be integrated into existing marketing strategies to achieve marketing objective and develop and launch effective email marketing campaigns to boost sales, customer engagement and nurture customer relationships.
LEARNING OUTCOMES
- Evaluate the use of email as a marketing tool for your business.
- Set objectives and messaging strategies to achieve the right results.
- Identify your goals and messaging strategy.
TARGET PARTICIPANT
Marketers and Professional
METHODOLOGY
Remote online learning – presentation, group activities, case studies & practical
PRE-REQUISITE
- Good Internet / wifi connectivity
- Laptop / handphone with audio/visual
- Virtual platform – ZOOM
CONTENT
- Developing a lead nurturing strategy
- Email marketing lead nurturing strategies: Types of emails for email marketing.
- Writing effective email subject lines
- Designing an email (layout, images, and styling best practices)
- Email sending best practices
- Next steps and planning specific actions
LINKS
Register Here
Download Brochure
