Objectives
- To expose aspiring exporters to opportunities and challenges in doing business in India.
- To share Indian business culture which are pertinent to be observed by exporters.
- To explore various market entry options for consideration.
- To share real life experience of living and doing business in India by foreign companies.
Part 1- India in Context
- Bird’s-eye view of India’s history
- Religious Diversity
- Geographic Complexity
- Evolving Role of Government
Part 2- The Big Opportunities
- Current Mega-Trends
- Potential Areas of Opportunity for Malaysian Exporters
Part 3- Cross-Cultural Communication
- Indian view of time
- Workplace Social Hierarchy
- Direct and Indirect Communication
- Building Business Relationships
- Appearance and Manners
Part 4- Marketing in India
- Market Segments and Trends
- The Four Ps
- Modes of Market Entry
Part 5- Traveling to and/or Living in India
- Planning a Business Trip
- Living in India