Doing Business in Incredible India – Malaysian Export Academy

Objectives

To expose aspiring exporters to opportunities and challenges in doing business in India.
To share Indian business culture which are pertinent to be observed by exporters.
To explore various market entry options for consideration.
To share real life experience of living and doing business in India by foreign companies.

Part 1- India in Context

Bird’s-eye view of India’s history
Religious Diversity
Geographic Complexity
Evolving Role of Government

Part 2- The Big Opportunities

Current Mega-Trends
Potential Areas of Opportunity for Malaysian Exporters

Part 3- Cross-Cultural Communication

Indian view of time
Workplace Social Hierarchy
Direct and Indirect Communication
Building Business Relationships
Appearance and Manners

Part 4- Marketing in India

Market Segments and Trends
The Four Ps
Modes of Market Entry

Part 5- Traveling to and/or Living in India

Planning a Business Trip
Living in India

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