COURSE GOALS
- Master AI Tools for Generating Digital Content (videos, images, PPTs, websites, and landing pages)
- Learn how to train and use ChatGPT and Deepseek to enhance content personalization and relevance
- Apply AI replica technology to improve content production efficiency and quality
OBJECTIVES
- Master AI Content Production Tools: Learn how to effectively use AI tools to create high-quality videos, images, PPTs, websites, and landing pages to enhance the appeal and interaction of digital content.
- Understand AI Replica Technology: Through AI replica technology, increase the level of automation in content production, optimize workflows, and improve efficiency.
- Practical Application of ChatGPT and Deepseek: Master training and application of ChatGPT and Deepseek enhancement tools to increase the personalization and relevance of content.
KEY OUTCOMES
- Generate Diverse AI Content: Participants will be able to independently use AI tools to create various formats of digital content, including videos, images, presentations, and websites.
- Apply AI Technology to Optimize Business Processes: Participants will learn how to use AI technology, especially AI replicas, to automate and optimize business processes, enhancing work efficiency.
- Enhance Content Personalization and Attractiveness: Through advanced AI training techniques, participants will be able to create more personalized and targeted marketing content, enhancing user engagement and satisfaction.
WHO SHOULD ATTEND
- Marketing Professionals: Individuals looking to integrate AI into their existing marketing strategies or enhance their digital marketing skills through the latest AI tools.
- Small Business Owners: Entrepreneurs seeking to effectively expand their marketing efforts through AI and better understand their customers.
- Content Creators and Managers: Individuals responsible for creating or managing digital content and wishing to use AI for more effective content strategies.
- Career Changers or Advancers: Individuals aiming to transition into digital marketing roles or enhance their market competitiveness through cutting-edge AI marketing skills.
METHODOLOGY
- Practical content covering theory and hands-on practice
- Each segment includes practical operations to ensure application of learned skills
PRE-REQUISITE
- Basic Digital Literacy
- Tools required during the course – laptop
CONTENT
Day 1: Basics of AI Content Generation
- Introduction to AI in Digital Marketing: Discuss how AI technology is transforming traditional marketing strategies.
- Overview of AI Tools: Introduction to key AI tools and their uses, including video and image generation tools.
- Practical Exercise: AI Video and Image Creation: Participants will use specified AI tools to create their own video and image content.
- Basics of AI-generated PPT and Web Design: Learn how to use AI tools to create engaging presentations and responsive websites.
- Landing Page Design and Optimization Techniques: Explore how to design effective landing pages to increase conversion rates.
- Practical Exercise: Design and Optimize Landing Pages: Participants will design landing pages tailored to specific markets.
Day 2: Advanced Applications and AI Replicas
- Advanced Training Techniques for ChatGPT and Deepseek: Deep dive into how to train ChatGPT and Deepseek for complex content needs.
- Optimizing AI Models Using Perplexity: Learn how to improve AI model responses and relevance through the Perplexity metric.
- Practical Exercise: Personalized AI Model Training: Participants will try training their own AI models to solve specific business issues.
- Applications of AI Replicas in Content Production: Discuss how AI replicas can enhance content production efficiency across various industries.
- Practical Exercise: Creating a Marketing Video Project: Participants will use the skills learned to plan and produce a complete marketing video.
CERTIFICATE OF PARTICIPATION
