AI-Powered Content Mastery: Drive Engagement & Conversions with ChatGPT
Malaysian Export Academy (HRD Corp Registered Training Provider) Presents
Programme No.: 10001372224
| 9.00 am – 5.00 pm | ZOOM Virtual Platform
[HRD Corp Claimable Course]
Overview
This course provides a deep dive into the capabilities of ChatGPT and other AI digital tools in digital marketing. It covers everything from content creation and ad optimization to SEO and competitor analysis, fostering a spirit of continuous application and growth in the evolving digital landscape.
Objectives
Upon completion of this course, participants will:
- Understand the capabilities of ChatGPT and other AI digital tools.
- Master content creation using ChatGPT.
- Optimize ads and develop SEO skills using AI tools.
- Understand customer behavior analysis and segmentation using AI.
Target Audience
This course is suitable for:
- Corporate Marketing and Content Creators.
- SMEs and Entrepreneurs.
- Marketing Managers, Executives, CMOs, and Marketing Directors.
Methodology
Remote online learning featuring presentations, case studies, and practical “Learn By Doing” exercises.
Program Outline
- Module 1: Introduction to ChatGPT and AI Digital Tools
- Overview of ChatGPT capabilities and introduction to 10 AI digital tools.
- Module 2: ChatGPT Prompt Language for Content Creation
- Crafting effective prompts for blogs, social media content, and SEO articles.
- Module 3: ChatGPT Prompt Language for Ad Optimization
- Creating persuasive ads and optimizing targeting and keywords via AI.
- Module 4: ChatGPT Prompt Language for SEO
- Generating SEO-friendly content and conducting AI-driven keyword research.
- Module 5: Competitor Analysis with ChatGPT
- Utilizing ChatGPT to analyze competitor strategies and develop advantages.
- Module 6: Customer Behavior Analysis and Segmentation
- Segmenting target audiences based on demographics and behaviors using AI.
- Module 7: Social Media Calendar Planning
- Developing content ideas and scheduling posts for maximum engagement.
- Module 8-10: Case Studies, Practice, and Wrap-up
- Real-world implementations, hands-on exercises, and best practices.
Trainer’s Profile
Kelly Chong
Kelly is a Lead Trainer in Digital Marketing who has trained over 1,000 participants. She provides consultancy for global clients such as Astra Zeneca, Pfizer, and Berjaya Group.
She is Google Certified and holds an MBA in International Business. Kelly has 14 years of experience in sales and marketing and currently runs a digital marketing agency and an online learning language portal.
Certificate of Participation
Participants will receive a Digital Certificate of Participation upon completing the course successfully.
Participation Fee
RM972.00 per person
Inclusive of Course Notes, Digital Certificate of Participation, and 8% SST.
HRD Corp Claimable Course (subject to approval).