AI-Powered Video Content Creation for Small Business

Malaysian Export Academy (HRD Corp Registered Training Provider) Presents

Programme No.: 10001654347

10 March 2026, Tuesday | 9.00 am – 5.00 pm | Armada Hotel, Petaling Jaya

[HRD Corp Claimable Course]

Overview

This program empowers small business owners and marketers to harness AI-driven tools to plan,
script, design, and edit videos efficiently. Participants will learn to create brand-consistent, viral ready short videos for social media platforms such as Facebook, Instagram, TikTok, and YouTube Shorts, all using free or low-cost AI tools.

Learning Outcomes

• Create a complete AI-powered video from idea to final export.
• Apply storytelling and psychology to make videos more engaging.
• Utilize AI for subtitles, captions, and visual effects.
• Develop a repeatable, automated content workflow.
• Understand the fundamentals of short-form video marketing strategy.

Course Objectives

By the end of the program, participants will:

• Understand the role of AI in modern video marketing.
• Learn how to generate video ideas, scripts, and visuals using AI.
• Master tools for text-to-video, AI video editing, and voiceover generation.
• Create and publish short, impactful marketing videos aligned with brand goals.
• Streamline their content creation process using automation and AI.

Target Participant

Small business owners, Marketing Executives, Freelancers & Content Creators, Entrepreneurs looking to create social media video content efficiently

Methodology

• 70% hands-on, 30% strategy discussion
• Real case studies of Malaysian SMEs
• Guided practice using free AI tools
• Group sharing & content feedback session

Pre-Requisite

• Basic Digital Literacy
• Tools required during the course – laptop

Content

SESSION 1: Introduction to AI Video Marketing

Objective: Understand how AI transforms the video
marketing landscape.

• Why short videos dominate 2025’s digital marketing scene
• Case studies: Successful AI-generated video campaigns by SMEs
• Key AI tools overview (ChatGPT, CapCut, Runway, Pika, Lumen5, Canva, Synthesia, HeyGen)
• Understanding different video types: promotional, testimonial, educational, and storytelling

SESSION 2: Storytelling & Scriptwriting with AI

Objective: Learn to generate powerful, brand-aligned video scripts.

• Using ChatGPT for scriptwriting (hooks, story flow, call-to-action)
• AI prompt formula for creating engaging stories
• Psychology of storytelling that converts viewers to customers
• Hands-on: Generate your brand’s first short video script

Output: 1 completed video script ready for
production.

SESSION 3: Text-to-Video Creation & Visual Design

Objective: Transform ideas and scripts into engaging visuals using AI.

• Using Lumen5 / Pika / RunwayML / Canva Magic Media for AI video generation
• Choosing the right visuals, scenes, and transitions
• Creating thumbnails and visual identity for your videos
• Hands-on: Generate your first 15–30s AI video clip

Output: 1 short AI-generated video with text
overlay and visuals.

SESSION 4: Editing & Enhancement with AI Tools

Objective: Polish your video to look professional with minimal effort.

• CapCut AI editing features: Auto captions, Magic Cut, and Smart Resize
• Adding background music and AI- generated voiceovers
• Enhancing videos using AI color and motion tools
• Branding your video with logo, tagline, and watermark

Output: Edited video ready for upload on social media.

SESSION 5: Automation, Publishing & Strategy

Objective: Learn how to automate your content creation workflow.

• AI tools for scheduling and repurposing (Metricool, Pallyy, Zapier/n8n)
• How to build a consistent content calendar
• Measuring video performance with analytics
• Quick tips to make your content go viral

Output: Your AI-powered content plan & automation checklist.

Trainer’s Profile

Kelly Chong is one of the Lead Trainer in Digital Marketing Consultancy and has trained over 1000 participants in digital marketing courses and seminars across Malaysia. She provides digital
marketing training and consulting for SMEs in Malaysia and global clients like Kaercher, Hap Seng, Berjaya Group, FAMA, Agrobazaar, Melawati Mall, Damansara City Mall, MPIG, MEGA Majestic Property Agency, Glo Laser Centre, Online Learning Mandarin and many others. Kelly is also a member of Malaysia Digital Marketing Association.

Participation Fee

RM1, 188 per person 

Inclusive of  Lunch, Tea-breaks, Notes, Certificate of Attendance, and 8% SST.

#Muslim participant will be given 2 meal vouchers during the month of Ramadan

HRD Corp Claimable Course (subject to approval).

Registration Details

Organiser: Malaysian Export Academy Sdn Bhd (MyCoID: 791613A)

Contact Person: Eryna | Email: eryna.mexa@gmail.com

Payment: Kindly make bank transfer payment to Account No: 800 221 0777 of CIMB Bank, payable to Malaysian Export Academy Sdn Bhd.