OVERVIEW
The TikTok Marketing course is designed to equip participants with the skills and knowledge necessary to effectively leverage TikTok as a marketing platform. Participants will explore various strategies and techniques for content curation, video creation, marketing, and advertising on TikTok. Through a combination of theoretical concepts, case studies, and practical exercises, participants will gain hands-on experience in utilizing TikTok’s features to reach their target audience, increase brand visibility, and drive engagement.
OBJECTIVES
- Understand the different types of TikTok content and their relevance
- Identify and segment the target audience for TikTok campaigns
- Master TikTok’s video creation and editing tools
- Discover marketing strategies to leverage TikTok’s search and explore features
- Learn how to run effective TikTok ad campaigns using TikTok Ads Manager
OUTCOME
- Ability to curate compelling TikTok content for specific target audiences
- Proficiency in creating engaging TikTok videos using video scripts and editing tools
- Knowledge of TikTok marketing techniques to increase brand visibility and engagement
- Proficiency in running TikTok ad campaigns and optimizing ad copy delivery
- Enhanced understanding of TikTok as a powerful marketing platform and its potential for business growth.
TARGET PARTICIPANT
Tiktok content creator, Business Owner, Freelancers, Marketer, Marketing Manager and Marketing Executive
METHODOLOGY
Theory, technical & practical exercises (quiz / test, self-evaluation training, contest, group or individual work)
PRE-REQUISITE
- Basic Digital Literacy
- Tools required during the course – laptop & smartphone
CONTENT
MODULE 01: CONTENT CURATION (1.5 Hour)
MODULE 02: TIKTOK VIDEO CREATION (1.5 Hours)
MODULE 03: TIKTOK MARKETING (2.0 Hours)
MODULE 04: TIKTOK ADVERTISEMENT (2.0 Hours)
CERTIFICATE OF PARTICIPATION
