Starting and Managing Your Export/Import Agency: Easy Steps to Success

  • 24-01-2024 - 31-01-2024
  • MEXA Training Centre, Puchong Selangor and Sunway Hotel Seberang Jaya


There are many Entrepreneurs who would like to venture into the export business but lack the knowledge on exporting skills or are not in the manufacturing sector.

There are many export agents in the world without a factory but are doing extremely well and eventually have expanded into trading houses or their own manufacturing.

Similarly, an import agency is another popular entity to assist manufacturers and traders from different countries to export their products into Malaysia or even to any other countries which are familiar to the agent.

The importance of International Trade to Malaysia is shown by its rank as the 24th largest exporter and the 25th trade dependant country in the world. So by  attending this course, you will be acquiring this special skill which will pave the way for you to enter the lucrative export import business.



24 January 2024, Wednesday, 9.00 am to 5.00 pm, MEXA Training Centre, Puchong, Selangor
31 January 2024, Wednesday, 9.00 am to 5.00 pm, Sunway Hotel Seberang Jaya, Penang



The main objective of this course is to provide you a step by step guide in setting up of an export/import agency in Malaysia and to manage it successfully.



  • Entrepreneurs and StartUps
  • Students and graduates who are interested in pursuing a career in international trade or export/import management
  • Anyone who want to start an export import business



  • How to establish your company/business in Malaysia?
  • Basics of import export business
  • Setting up and managing an Export Agency
    • Choosing the Products/Services
    • Pricing, Costing, Packing and Labelling
    • Issue of OEM and Branding
    • SWOT Analysis of Products/Services from Ensuring Market Demand, Profitability & Finance
    • Finding and Contracting with Suppliers
    • Market Research and developing a Marketing Plan
    • Identifying and Communicating with Potential Buyers
    • Export Marketing Strategies and Promotional Tools
    • Cross Border B2B and B2C Ecommerce
    • Grants and Incentives provided by the Malaysian government for export
    • Appointment of Overseas Agents
  • Setting up and Managing an Import Agency
    • Choosing the Products/Services
    • Finding and Contracting with Suppliers
    • Pricing, Costing, Packing and Labelling
    • Issue of OEM and Branding
    • Distribution Channels
    • Products and Services Promotion and Marketing
  • Technical Terms and Documentations – Incoterms, payment methods, Shipping, logistics, Customs etc
  • Risks involved in import export business and strategies to manage them
  • Tariffs and Trade Barriers
  • Free Trade Agreements and how to capitalize on them



Prof. Dr. Abdul Kabur Ibrahim is the Chairman of the Malaysia Institute of Export and International Trade and the President of the Malaysian Exporters Association. After his graduation from the University of Malaya, he joined the Ministry of International Trade and Industry as a PTD officer and assumed various positions including the Malaysian Trade Commissioner in Belgium and South Africa. While in South Africa, he left the government and opened a consultancy in Johannesburg assisting foreign companies to export, import, and invest in selected African countries.

After his return to Malaysia during the Asian crisis in 2000, he continued his activities in Africa from Malaysia. Under the Malaysian Exporters Association, he has organized and led a few Trade Missions to more than 15 countries included most ASEAN countries, South Korea, Japan, China, Saudi Arabia, South Africa, Madagascar, Ivory Coast, and Senegal. He also set up the Malaysian Export Academy in 2007 which specialises on Export Training, Coaching and Consultancy. To date the academy has trained more than 4,000 trainees on export management and other export related fields.

He has also been a consultant to many exporting companies not only in Malaysia but also in some neighbouring countries. Recently he has developed a trade platform under with more than 45 Gtrade Commissioners from 40 over countries. He has currently launched the and platforms to assist Malaysian companies in venturing into the export business.

For more than 40 years, he has been involved in International Trade in various fields including export promotion, exporting and importing, training and coaching, e-commerce, and social media marketing. In addition, he has organized, participated, and spoken in many national and international forums on International Trade subjects and is also the author of the book “Going International” for Malaysian SMEs.



RM 590.00 per person (Fee inclusive of lunch, tea breaks, notes, certificate of attendance, and 6% SST)

*Special OFFER – Students studying in Local Institutions or Fresh Graduates (Graduated or Completed their Studies in 2023).
RM 290.00 per person (Fee inclusive of lunch, tea breaks, notes, certificate of attendance, and 6% SST)

To register, please click

For HRDC-registered companies, we will advise you on the procedures after receiving your registration.

For any inquiries, please WhatsApp to Ms. Fara at 011 3736 5983 or 018 9768520 OR email to

You could also call 03 8066 3107 Cik Shazana or Cik Ashwini



Dr. Abdul Kabur Ibrahim

  • Time : 9:00 am - 5:00 pm (Asia/Kuala_Lumpur)

Registration Deadline Expired!!

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