Many companies have established themselves in the domestic market and are looking to expand into overseas markets. The increasing trend of globalization and regional integration also means that most companies will need to compete internationally and regionally and will need to train their staff in export and international trade. This program is designed to introduce and equip key executives with the fundamentals of export and international trade.
1) Introduction to Export
- Why Export? Myths and Benefits of Export
- Risks of Export and how to mitigate them
- Preparation for Export
- Making use of Government grants and facilities
2) International Trade Environment & Structures
- Introduction to International Trading Structure – WTO, Regional Groupings, AEC, FTAs, BTAs
- Settlement of Trade Disputes
- Intellectual Property Rights & Trade
- ESG issues in International Trade
- Cultural Issues in International Trade
3) International Market Entry Strategies & Export Marketing/ Promotional Tools
- Strategies for entry into international markets
- (Case Study)
- Export Marketing/Promotional Tools – Trade Missions, Trade Exhibitions, In-Store promotions, email marketing, internet marketing, market visits, trade enquiries, etc.
4) Introduction to Market Research and Preparation of Export Plan
- Introduction to international market research,
- Trade Statistics, primary and secondary data
- Format and preparation of an Export Plan
5) Introduction to Incoterms and Payment Terms
- Learn about the common Incoterms use in transportation of goods overseas and common terms for payment