OBJECTIVES
Participants will learn how to create profitable Facebook and Instagram ads for any product or service. They will also learn on how to use Facebook and Instagram tool to reach new potential customers that will be very interested in you, your products, and your message.
LEARNING OUTCOMES
- Learn how to use a Facebook & Instagram account setup for your business or personal to build your brand and convert your followers into paying customers.
- Understand how Facebook Ad & Instagram Ads work.
- Learn the different types of ad creatives and how to use them.
- Learn the Fundamentals of Marketing & Picking Target Customers for Online Ads.
TARGET PARTICIPANT
Small business owners, Bloggers, Influencers, Public Figures, Online marketers and Marketing reps, Advertising Managers, Corporations
METHODOLOGY
Remote online learning – presentation, group activities, case studies & practical
PRE-REQUISITE
- Good Internet / Wi-Fi connectivity
- Laptop / handphone with audio/visual
- Virtual platform – ZOOM
CONTENT
- Growing your Facebook pages and Instagram profiles
- Setting up your first campaign
- Targeting the perfect audience
- Retargeting ideal customers with Facebook Pixel
- All types of creatives like videos, images, carousel, slideshows, dynamic ads
- Automation tools to free up your time
- Best time to post on Facebook and Instagram
- Posting Rhythm
- Understand the platform
- Captions that Connects
- How to come up with Content Ideas
- How to plan your Content Calendar
- How to use proper Hashtag
- Managing reviews and comments
- Always use CTA