OVERVIEW
This comprehensive course provides a deep dive into the capabilities of ChatGPT and a suite of other AI digital tools in the realm of digital marketing. Kicking off with an introduction to ChatGPT and ten distinct AI tools, module one familiarizes students with the potential of AI in content creation and digital marketing strategies. Module two transitions into the practical application, illustrating how to craft engaging content with ChatGPT, including blog posts, social media content, and SEO articles. This skill-building continues in the subsequent modules, where learners are trained on how to optimize ads and generate SEO-friendly content using AI-driven tools. The course shifts to a strategic perspective in module five, where attendees will learn how to harness ChatGPT to analyze competitors and develop competitive advantages. Module six delves into understanding customer behavior and segmentation, showing how AI can personalize marketing strategies for specific customer segments.
Learn By Doing
The course then extends to social media planning in module seven, teaching learners how to generate a content calendar using AI tools for effective social media management. Module eight reinforces these skills with real-world case studies and hands-on exercises, while module nine addresses any participant queries and shares best practices for utilizing AI tools in digital marketing. Finally, module ten encapsulates key concepts and the transformative potential of ChatGPT and other AI tools in digital marketing, fostering a spirit of continuous application and growth. Throughout the course, students are provided with the knowledge and skills to fully leverage AI in their digital marketing efforts.
OBJECTIVES
- Understand the capabilities of ChatGPT and other AI digital tools
- Master content creation using ChatGPT
- Optimize ads using AI tools
- Develop SEO skills using AI tools
- Understand customer behavior analysis and segmentation using AI tools
OUTCOME
- Understanding of AI in Digital Marketing
- Proficiency in Content Creation
- Ad Optimization Skills
- SEO Knowledge and Skills
- Customer Behavior Analysis and Segmentation
- Competitor Analysis Skills
- Social Media Management
- Hands-On Experience with AI Tools
TARGET PARTICIPANT
- Corporate Marketing
- Content Creator
- SME
- Entrepreneur
- Marketing Manager
- Marketing Executive
- CMO
- Marketing Director
METHODOLOGY
Remote online learning – presentation, case studies & practical
PRE-REQUISITE
- Basic Digital Literacy
- Tools required during the course – laptop
CONTENT
- Module 1: Introduction to ChatGPT and AI Digital Tools
- Module 2: ChatGPT Prompt Language for Content Creation
- Module 3: ChatGPT Prompt Language for Ad Optimization
- Module 4: ChatGPT Prompt Language for SEO
- Module 5: Competitor Analysis with ChatGPT Prompt Language
- Module 6: ChatGPT Prompt Language for Customer Behavior Analysis and Segmentation
- Module 7: ChatGPT Prompt Language for Social Media Calendar Planning
- Module 8: Case Studies and Practical Exercises
- Module 9: Q&A and Best Practices
- Module 10: Wrap-up and Conclusion
CERTIFICATE OF PARTICIPATION
