Facebook Marketing

Date :
05 - Oct - 2021 To 05 - Oct - 2021
Time : 09:00 am - 05:00 pm
Mode of programme : Virtual Programme
Platform: Zoom

INTRODUCTION

We dig deep into the aspect of Facebook and the Facebook Ads Manager. Learn how to use and optimize Facebook campaign. The things you will learn about Facebook are truly amazing and will instantly help advance your presence online!

 

You will be able to optimize your Facebook ads for increased conversions and decreased costs. You will be able to create and make use of EVERY type of Facebook ad. You will be able to grow your Facebook page likes and post engagement. You will be able to find new customers that will drive your brand to new heights via online marketing.

 

 

OBJECTIVES

By the end of this course, students should be able to:

  • Connect with new audiences and lower your ad costs via Facebook Ads!
  • MASTER your sales funnel!
  • Awareness, engagement and remarketing
  • Split testing for optimization

 

 

TARGET PARTICIPANT

  • Small business owners, Bloggers, Influencers, Public Figures, Online marketers and marketing reps, Advertising managers, Corporations
  • ANYONE looking to MASTER Facebook Marketing!
  • ANYONE looking to MASTER Facebook Ads!
  • ANYONE looking for the most highly targeted and cheapest advertising strategies on Facebook!

 

 

METHODOLOGY

Remote online learning – presentation, case studies & practical

 

 

 

PRE-REQUISITE

  • Good Internet / wifi connectivity
  • Laptop / handphone with audio/visual
  • Virtual platform - ZOOM
MODULE CONTENT
MODULE 1

INTRODUCTION TO FACEBOOK MARKETING

  • Introduction to Social Media Marketing
  • Digital Marketing Sales Funnel
  • Customer Persona
  • Introduction of Facebook Personal Account, Page, Group, Ads Account
MODULE 2

CONTENT MARKETING

  • Copywrite
  • Graphic Design
  • Call to Action
  • DIY Video Recording & Editing
  • Video Apps & Graphic App
MODULE 3

FACEBOOK ADS CAMPAIGN

  • Facebook Page Creation
  • Facebook Page Details, Cover Photo, Profile Page
  • Facebook Page Optimization
  • Facebook Page Role
  • Facebook Ads Creation (Lead Generation)
  • Ads Performance Measurement (CPC, CPM, CTR)
MODULE 4

WHATSAPP FOLLOW UP SYSTEM

  • How to Follow Up To Maximize Conversion
  • Copywrite of Whatsapp Follow Up
  • Useful Apps

 

 

K

Kelly Chong

Kelly Chong is one of the Lead Trainer in Digital Marketing Consultancy and has trained over 1000 participants in digital marketing courses and seminars across Malaysia. She provides digital marketing training and consulting for SMEs in Malaysia and global clients like Kaercher, Hap Seng, Berjaya Group, FAMA, Agrobazaar, Melawati Mall, Damansara City Mall, MPIG, MEGA Majestic Property Agency, Glo Laser Centre, Online Learning Mandarin and many others. Kelly is also a member of Malaysia Digital Marketing Association.

 

 

She has 14 year experience in sales and marketing, and has worked in top global firms like Pharmaceutical company such as Astra Zeneca, Pfizer and DKSH in various senior sales and marketing roles. She is Google Certified and earned recognition as Google partners too. Currently Kelly is running a digital marketing agency and an Online Learning Language Portal company based in Petaling Jaya.

 

 

She holds a Master in Business Administration (MBA), International Business, from HELP University College, and Bachelor in Computer Science (Statistic) from Tunku Abdul Rahman College (TARC).

Price

MYR 660.00

Subjected to 6% SST

64

1 Day/s

7 CPD Points

Certificate of Attendance Will be Provided

HRDcorp Claimable