Google Ads Fundamentals

Google Ads Fundamentals


Date : 24 May 2021
Time : 09:00 am - 05:00 pm
Venue : 1


INTRODUCTION

In this Google Ads Fundamentals course, candidates will learn how to create a Google Ads Search and Display advertising campaign from scratch, understand how AdWords works, and how to measure and fine-tune AdWords campaign parameters for optimal results.

 

 

OBJECTIVES

By the end of this course, students should be able to:

  • Set up a Google AdWords Search and Display advertising campaign from scratch
  • Perform detailed segmentation and organise the structure of keywords, ad creatives, and ad groups for precise targeting and optimal results
  • Create successful text and display ads that drive clicks and conversions
  • Conduct effective and extensive keyword research with the Google Keyword Planner
  • Set up conversion tracking for measuring key performance index

 

 

TARGET PARTICIPANT

Marketers, senior managers and business owners, or executives with responsibilities in the areas of marketing, advertising and sales will benefit from this comprehensive course.

 

 

METHODOLOGY

Remote online learning – presentation, case studies & practical

 

PRE-REQUISITE

  • Good Internet / wifi connectivity
  • Laptop / handphone with camera
  • Headset with mic
Module Topic
Module 1

WHY WE NEED LANDING PAGE

  • What is the landing page?
  • What landing pages can be used for?
  • 7 rules to create a high conversion landing page
  • Case Studies
  • Define the objective & promotion of the campaign
Module 2

ONE-PAGE LANDING PAGE CREATION

  • Creation of contact form
  • Setting up Landing page theme
  • Landing page creation by using Wix
Module 3

UNDERSTANDING THE FUNDAMENTALS OF GOOGLE ADS

  • How Google Ads can help businesses generate leads?
  • How Ads justify the position of all ads? (Ad Rank, Quality Score)
  • Understanding account structure, features and interface of Google Ads
Module 4

GOOGLE SEARCH ADS CAMPAIGN CREATION

  • Setting up Google Search Network Campaign
  • Keywords research
  • Determine keywords, demographics, bidding strategies
  • Writing effective text ads
  • Performance metrics analysis

K

Kelly Chong


Kelly Chong is one of the Lead Trainer in Digital Marketing Consultancy and has trained over 1000 participants in digital marketing courses and seminars across Malaysia. She provides digital marketing training and consulting for SMEs in Malaysia and global clients like Kaercher, Hap Seng, Berjaya Group, FAMA, Agrobazaar, Melawati Mall, Damansara City Mall, MPIG, MEGA Majestic Property Agency, Glo Laser Centre, Online Learning Mandarin and many others. Kelly is also a member of Malaysia Digital Marketing Association.

 

She has 14 year experience in sales and marketing, and has worked in top global firms like Pharmaceutical company such as Astra Zeneca, Pfizer and DKSH in various senior sales and marketing roles. She is Google Certified and earned recognition as Google partners too. Currently Kelly is running a digital marketing agency and an Online Learning Language Portal company based in Petaling Jaya.

 

She holds a Master in Business Administration (MBA), International Business, from HELP University College, and Bachelor in Computer Science (Statistic) from Tunku Abdul Rahman College (TARC).



Price

MYR 660.00

Normal Price MYR0.00

Subjected to 6% SST

19

1 Day/s

Webinar

HRDF SBL Claimable

CPD Points & Certificate of Attendance Will be Provided