Social Media Marketing

Social Media Marketing


Date : 22 January 2021
Time : 09:00 am - 05:00 pm
Venue : Webinar


INTRODUCTION

Ready to take your business viral? Harness the power of social media with our extensive social media course. Everything from Facebook, Instagram and LinkedIn.

This course will take you from social zero to social hero using our proactive and practical approach. It is arguably one the most comprehensive online courses of social media; giving learners a great grounding and skill set to enter the world of social.

 

OBJECTIVES

By the end of this course, students should be able to:

  • Understand the social media foundations
  • Plan goals and create a vision
  • Build a social media strategy
  • Understand the basics of Facebook, Instagram and LinkedIn
  • Use advanced features of the most popular social networks
  • Understand the risks of social media
  • Use social media not just for marketing, but for customer services & PR
  • Understand the fundamentals of content marketing

 

 

TARGET PARTICIPANT

  • Business owners and entrepreneurs who wish to get started with developing a Social Media Strategy
  • Social media hobbyists and curious thinkers
  • Anyone looking to learn highly paid freelancing skills in Social Media Marketing
  • Future social media thinkers who wish to understand where Social Media is going

COURSE OUTLINE

MODULE TOPIC
MODULE 1 MARKETING FUNDAMENTAL
  • Strategic Marketing Approach
  • Setting Digital Marketing Goal
  • How To Build Sales Funnel
  • How To Identify Customer Persona
  • Audience Insight For Audience Targeting
  • Case Studies
  • How To Create Powerful Content
MODULE 2 FACEBOOK BUSINESS PAGE & ADVERTISEMENT MANAGEMENT
  • Set up new Facebook Business Page
  • Facebook page traffic insight
  • Facebook page optimization
  • Facebook content optimization
  • Facebook LIVE, Facebook Stories & Facebook Group Creation
  • Campaign Creation
  • A/B Testing Optimization
MODULE 3 LINKEDIN MARKETING
  • LinkedIn profile and company profile creation
  • Curation of LinkedIn content and optimization
  • Case studies
MODULE 4 INSTAGRAM MARKETING
  • Setting up Instagram Business account
  • Instagram links to Facebook Business Page
  • Instagram Ads Campaign Creation
  • Optimization of content management

 

K

Kelly Chong


Kelly Chong is one of the Lead Trainer in Digital Marketing Consultancy and has trained over 1000 participants in digital marketing courses and seminars across Malaysia. She provides digital marketing training and consulting for SMEs in Malaysia and global clients like Kaercher, Hap Seng, Berjaya Group, FAMA, Agrobazaar, Melawati Mall, Damansara City Mall, MPIG, MEGA Majestic Property Agency, Glo Laser Centre, Online Learning Mandarin and many others. Kelly is also a member of Malaysia Digital Marketing Association.

 

She has 14 year experience in sales and marketing, and has worked in top global firms like Pharmaceutical company such as Astra Zeneca, Pfizer and DKSH in various senior sales and marketing roles. She is Google Certified and earned recognition as Google partners too. Currently Kelly is running a digital marketing agency and an Online Learning Language Portal company based in Petaling Jaya.

 

She holds a Master in Business Administration (MBA), International Business, from HELP University College, and Bachelor in Computer Science (Statistic) from Tunku Abdul Rahman College (TARC).



Price

RM 470.00

Subjected to 6% SST

43

1 Day/s

Webinar

HRDF SBL Claimable

CPD Points & Certificate of Attendance Will be Provided